A leading master data management (MDM) software provider will be acquired to help customers make their SAP and non-SAP enterprise data AI-ready.
The acquisition will strengthen SAP Business Data Cloud (SAP BDC)—integral for SAP’s AI-First and Suite-First strategy—and accelerate the evolution of SAP BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI.
It will provide customers with the tools they need to unify, cleanse and harmonize data across sources for superior enterprise-wide agentic AI.
“Reltio is a natural fit with SAP,” said Muhammad Alam, member of the Executive Board of SAP SE, SAP Product & Engineering. “Acquiring them will further improve our position as a leading business AI provider, combining SAP and non-SAP data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context.”
By integrating Reltio after closing the acquisition, SAP will make customers’ enterprise data fully AI-ready. Customers will be able to rely on trusted, high-quality data across SAP and non-SAP sources that Joule and Joule Agents use to deliver faster time-to-value for business AI.