EMEA User Groups Roundtable 2026

25 mar 2026

Published by: Joakim Löves

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Last week (w.12) the EMEA user groups were invited to Milan by SAP for a roundtable meeting with Augusta Spinelli, SAP President EMEA. We met at SAP Italy's office in Milan. Kjell Jensen, Anora (SBN President), Dag Håkon Myrdal, SLB (SBN VP) and Joakim Löves (SBN Backoffice) were representing SBN.

The goal for the Roundtable was to introduce the user groups to Augusta Spinelli, President EMEA for future cooperation and for SAP to give an updated briefing on SAP ECC end of maintenance and SAP localization for EMEA. And it is always good to meet with other user groups to exchange ideas and best practises.

All user groups present made short introduction of their user group to Augusta Spinelli and we got a chance to test Joule AI in a supply chain case in SAP Italy's Experience Center.  
The day was rounded off with a nice networking dinner.

The User Groups represented were:
AFSUG (South Africa), AUSAPE (Spain), FINUG (Finland), GUPS (Italy), SAPSA (Sweden), SBN (Norway), UKISUG (UK & Ireland), USF (France), VNSG (Netherlands). 


Augusta Spinelli, President EMEA:


Carla Masperi, Managing Director, SAP Italy:

 

Joakim Löves, SBN-Adfahrer presenting the SBN user group:


Kjell Jensen, Anora (SBN President):


Dag Håkon Myrdal, SLB (SBN VP):


Group picture at the networking dinner:

Tags
Cx, retail Finance, analytics Hxm, payments It, hana, projects Supply chain

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