SAPs overall strategy presented by Top Management in SAP
Posted by Eva-Maria Fahrer on 08/05/2019 11:55
Listen to SAPs CEO Bill McDermott and
Hasso Plattner with Guests.
Keynotes at the 30th annual SAPPHIRE NOW® conference — May 7, 2019 — .
Bill McDermott is very proud to present, just three months after completing its acquisition of Qualtrics, SAP has rolled out 10 new offerings that combine experience data (X-data) with operational data (O-data) to measure and improve the four core experiences of business — customer, employee, product and brand. The rollout of this system sets a new standard in enterprise software.
The combination enables organizations to continuously listen to the beliefs, emotions and intentions of customers, employees, suppliers, partners and other stakeholders. These new offerings — four for customer experience (CX), three for employee experience and three in market research — embed X-data directly into an enterprise’s applications, such as its CRM, ERP or HCM systems, to drive continuous action and improvement.
For customer experience, SAP has introduced Experience Management to the SAP® C/4HANA suite, creating powerful cloud solutions for sales, marketing, commerce and service experience management. This provides an end-to-end customer experience platform in the industry, allowing organizations to listen, understand and act on insights that will drive purchasing decisions and customer loyalty.
For employee experience, SAP has introduced three Experience Management solutions that transform existing HR platforms into enterprise-wide systems of action. Built directly into existing HR systems, the solutions gather experience data from employees throughout the employee lifecycle and empower HR leaders and managers to listen, understand and act on insights that will attract, engage and retain a world-class workforce.
Tip! Interesting Guest:
Christian Klein COO and Member of the Executive Board
An update on the Intelligent Enterprise - (SAPs ERP system) - starts 17 and ends 28,5 minutes into the replay.
Video with replay:
How SAP is delivering the intelligent enterprise.
Prof. Hasso Plattner, SAP co-founder and chairman of the SAP Supervisory Board, shares details of how SAP is delivering the Intelligent Enterprise for our customers. Expert guests share the latest SAP solutions and technology innovations, and reveal how Experience Management and in-memory technology enhance the Intelligent Enterprise
Video with replay: (OBS! Now 2019 version (correction as 2018 was published by unknown reason)
Selected by Eva-Maria Fahrer,
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