Video - Cirque du Soleil and their tech-enabled designs

Posted by Eva-Maria Fahrer on 30/09/2019 17:41

Cirque Unveils Tech-Enabled Designs
Based on Participant’s Input

Together, SAP, Cirque du Soleil, and Anouk Wipprecht created “Elixir” and “Fragrance,” two designs that each include a dress and a suit and are centered around audience interactions to create the ultimate customer experience.

Here’s how it works.

At the New York Fashion Week show, the participant interacts with the models through a tablet on their arm that takes them through a series of questions. The interaction is analyzed and feeds the exact experiential and picks personal beverages or fragrances for each guest. As soon as the questions are answered, the design starts to work. All fashionably hidden, through conveyor belts, pumps, and capsules secured by 3D-printed harnesses and accessories, the beverage design blends different alcohols, fruit juices, and flavors to craft the perfect drink. The fragrance design combines different scents, creating a personalized fragrance with a custom label and delivering a world-class product and brand experience for users.

The designs not only make the beverages and fragrances quickly, but they are specifically catered to each customer. The designs are customized — a lavender-infused drink for a stressed and tired person, a little ginger-infused for more energy. 



This year, at the New York Fashion Week show, whether you are at the show or watching, you can participate in the runway experience by engaging in real time with the looks from the Badgley Mischka show on the Runway by SAP mobile app. Simply point your iPhone at the model and the app will identify what they are wearing. You can then dive deeper into the look and “like” or “love” the items, and add them to your wish list. You can share your wish list with Badgley Mischka, and they’ll alert you when items are ready for purchase. The app uses the beacon technology and machine learning algorithms that instantly recognize the looks as they walk the runway.

Badgley Mischka has incorporated the app into its show, giving the audience the chance to engage and react to what they like and love, showing the designers the feedback and influencing future designs and buying decisions. It’s a personalized experience for each user.


“SAP is excited to return to our third New York Fashion Week with a focus on creating more personalized and unique consumer experiences at the intersection of technology and fashion,” sais Alicia Tillman, global chief marketing officer of SAP.

“Through our tech-enabled fashion designs, created in collaboration with Cirque du Soleil, and our enhanced Runway by SAP app, we wanted to demonstrate how our technology can translate direct feedback and inputs to give designers the feedback they need to create designs that are the most relevant to consumers today.”



Eva-Maria FahrerThis article is based on an article first published on
Do you have a Comment or Question?

PS: Dani Khalaf, VP Industry Business Unit Retail - GTM lead S/4HANA Retail, SAP will be at the SBN Conference. Book your personal meeting with her or call me or send me an e-mail and I will help you. Link to the conference is found below.

+47 922 52 539 and +46 (0)70 569 78 08 or em(@)
Eva-Maria Fahrer, CEO, SBN-Adfahrer



More news in the same category

Tags: cx, retail, it, hana, projects