SBN Webinar: A Better Grip on Master Data: How Yokohama Off Highway Tires Built a scalable Global MDM Standard

As a global manufacturer of commercial tires for agriculture, forestry, construction, mining, and other industrial applications, Yokohama operates across a complex business landscape, with 20 factories, 10k SKUs, and a presence in more than 130 countries. Maintaining consistent, reliable master data across this scale and a complex IT landscape presents a significant challenge.
 

Yokohama partnered with Prospecta to strengthen master data management across multiple data domains, supporting its broader transformation initiatives through more standardised, automated, and controlled processes.
 

In this customer-led session, Yokohama will share its master data transformation journey, the challenges it set out to address, and the business improvements achieved—including reduced manual effort, faster master data creation, and stronger controls to prevent duplicate records.
 

Join us to hear key lessons from Yokohama’s experience and discover how organisations operating in complex ERP environments can improve data reliability and operational efficiency through effective master data management.