The 2D barcodes makes it possible to connect products to more information and eliminates the need for multiple barcodes\QR-codes on the package.
GS1 Digital Link standard is the technical architecture described in this article. There are multiple ways of how SAP can become one of the components of GS1 Digital Link architecture. S5 invites you to read their blog post about GS1 Digital Link, where they discuss the advantages of the solution as well as explain the technical structure and implementation. You will also find some interesting use cases of GS1 combined with SAP.
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