AI and master data governance - What does an AI agent do?  How is this influenced by the data quality? We will get a few examples which will show the importance of Data Governance.

Recording: [slides on this link if available]

Speakers

Bjørn Olav Kåsin

Innovation Specialist @ SAP | Cloud, AI, Data & Analytics, SAP

Philip Johannesson

Solution Advisor | Cloud ERP Business AI Lead, SAP

“Golden” means the “master” or the “true source” as defined by the data architecture. The golden data (the golden records and the golden attributes) always comes from the source systems. A golden record or golden attribute can be of poor quality, and one of the main purposes of data governance, is to make sure that the golden records and golden attributes are of high enough quality all the time. This to eliminate the need for big and ad-hoc data cleansing activities for these data. All data is entered and stored for a primary purpose and use, and this use take place in the core business processes supported by the core business systems. Data quality is improved in the source system. Automation is very much dependent on high data quality.

Through data products, we can utilize our exposed data for any read-only purpose– whether this use is for new apps, reports, dashboards, analytics and data science, or within data quality control services. Through the data quality control services, we can detect all data quality issues (including duplicates), and we can continuously report on the quality levels as well as generating error-reports which are used to correct the golden data.

Recording: [slides on this link if available]

Speakers

Petter Larsen

Manager, Data governance, Equinor

A presentation on plans and roadmap for SAP Master Data Governance (SAP MDG) which is and will be the product to support SAP’s vision of bringing together applications, data, and AI.
SAP MDG helps to ensure every action taken within SAP applications and integrations use trusted and consistent master data.

The most business-critical data and the foundation for advanced 360-degree or AI-driven insights is the harmonized semantical layer of data in SAP Business Data Cloud. SAP MDG supports the curation of data used by SAP Business Data Cloud and as such delivers trusted high-quality master data to truly enable the value creation through SAP Business AI.
 

In addition, SAP MDG itself leverages AI for automation of master data management.

Recording: [slides on this link if available]

Speakers

Andreas Seifried

Solution Manager SAP Master Data Management, SAP SE

Recording: [slides on this link if available]

Speakers

Pranav Kumar

Master Data PAL and ICOFR Lead, Equinor

Imagine a world where your SAP master data doesn't have to be manually entered, maintained, or guessed. At Alluvion, we're turning that vision into reality by harnessing the power of SAP Joule AI Agents.

We believe it's time for a paradigm shift — from repetitive manual input to intelligent, context-aware automation. With agentic AI, your business users only provide what they truly know. The AI takes care of the rest: auto-completing records, proposing smart defaults based on historical data, and continuously learning to become even more accurate over time.

The result? Lightning-fast onboarding for customers and vendors. Higher data quality with less human error. Accelerated deployments — with minimal effort.
In this interactive session, we’ll share our early-stage concept, walk you through the architecture, and show you where we stand in our R&D journey. But more importantly, we want to open the floor to you. Your feedback, your daily challenges, your ideas.
 

Recording: [slides on this link if available][Link to demo video]

Speakers

Pascal Decock

Managing Partner - Master Data Architect, Alluvion

SimpleMDG is a no-code platform for master data governance built on SAP BTP that allows business users to take ownership of master data processes without relying on complex development or long IT cycles.

In this 40-minute introductory session, we’ll walk you through the SimpleMDG solution and its core features. You’ll see how organisations accelerate time-to-value with intuitive workflows, flexible governance, and domain coverage for both SAP ECC and S/4HANA systems.
If you're curious about how SimpleMDG works and whether it could fit into your SAP data strategy, this interactive session is the perfect starting point. 

What You’ll Learn
•    How a no-code platform is reshaping SAP master data governance
•    Which master data domains are supported today
•    How business teams can drive clean, consistent data—without IT bottlenecks
•    When and why to consider SimpleMDG over traditional MDM solutions

Recording: [slides on this link if available]

Speakers

Wouter Van Peteghem

Managing partner, Alluvion