Welcome

Speakers

Didrik Arstad

Head of Finance, Analytics and Head of HR, SBN-Adfahrer

Eva-Maria Fahrer

CEO Adfahrer and SBN, SBN-Adfahrer

SAP’s vision and roadmap for SAP Master Data Governance

• SAP Data and AI strategy
• MDG Innovation areas
• MDG Cloud-Ready mode (introduction)
• Automation by 3rd party data provider integration (+Demo)
• AI-driven Master Data Management processes and use cases (+Demo)
• Enhanced Data Quality Management in SAP MDG (+Demo)

Speakers

Christian Geiseler

Chief Product Expert, Master Data Management, SAP SE

UX for better data quality. A research-based perspective

This session explores the relationship between UX and data quality, based on findings from research and literature, with a focus on SAP. We will get insight into what research tells us, and why it matters
 

Speakers

Anastasia Parramore

SAP Fiori Developer + UX Designer, Aker BP

From Debate to Decision: Building Alignment on Master Data Governance
Master data governance requires both strong technology solutions and organizational alignment, but it's the human side that often determines success or failure. Learn how a structured pre-study methodology built stakeholder ownership and executive mandate ahead of an S/4HANA rollout.
 
Agenda:

• Why master data governance matters
• The approach that drove executive commitment
• Key success factors

Speakers

Erik Liedholm

Senior Consultant and Team Lead, Pearl

Processes, challenges, tooling and explaining where SAP is in our Elkjøp IT landscape. 

Speakers

Thomas Thykjaer

Head of Master Data Technology, Elkjøp Nordic

In this session, Prospecta will share how leading global organisations across the industries are managing their Master Data and a brief showcase for their MDM tool, Master Data Online. Prospecta has been assisting global companies with their Master Data objectives since 2002. They have been a long-standing SAP partner and finalist for the SAP Supply Chain Excellence Awards 2025.

Key takeaways:

• Benefits of a unified Master Data Management tool.
• Why Data Quality Management and Governance go hand-in-hand.
• Discover how a strategic MDM can lower costs and accelerate digital initiatives.

Speakers

SARTHAK Ralli

Account Executive - UKI & Nordics, Prospecta Software

SAP Migration Cockpit and tools for maintenance of data (Preliminary heading) Presentation text will be updated end february

WaterWipes is the manufacturer of the world’s purest baby wipes, trusted by parents and healthcare professionals across more than 50 countries - including neonatal intensive care units. For a brand built on safety and purity, data accuracy and compliance are not optional; they are fundamental.

Following rapid global growth and a major SAP transformation to S/4HANA, IBP, Datasphere, and SAC, WaterWipes identified a critical gap: SAP data governance had not been embedded into the new landscape. What began as a technical oversight quickly became a business risk - one with direct implications for product safety, regulatory compliance, and customer trust.

In this session,
Bluestonex will share how WaterWipes addressed this challenge by introducing governed, automated data processes using Maextro MDM tool on SAP BTP. Attendees will learn how WaterWipes established end‑to‑end data governance at speed, reduced operational risk, and created a scalable foundation for growth.

The session will also explore how this journey continues today - extending data management into high‑risk domains such as pricing, product lifecycle management (PLM), and further reducing reliance on manual processes. 

Join us to see how clean, trusted data became a strategic asset for WaterWipes - and how SAP customers can apply the same principles to accelerate efficiency and reduce risk in their businesses while preparing for what’s next. 
 

Speakers

Richard Henry

Commercial Director - BTP, Innovation & Data Management, Bluestonex

Data governance is a foundational element of successful master data management - yet many practitioners struggle to define what it truly means and how to put it into practice.
 
This practical, focused session cuts through the theory to explain what data governance really involves and how to implement it effectively within your organisation.

This session will cover:

• What data governance actually is and why it is critical to sustainable master data success
• The three core components of effective data governance:
• Data inventory – defining the in-scope data landscape and identifying what matters most
• Governance organisation and decision-making – clarifying roles, accountability, and how decisions are made
• Rules and controls – establishing the standards that manage and cleanse data, including alignment with SAP MDG
• Where to start – practical first steps to help practitioners move from concept to action

Delegates will leave with a clear, practical understanding of data governance and a structured starting point for their journey toward data mastery.

Speakers

Carine Botturi

Director, Global Data Strategy / Data Management / Data Governance , Syniti

Summary and Survey

Speakers

Didrik Arstad

Head of Finance, Analytics and Head of HR, SBN-Adfahrer

Eva-Maria Swedish news Fahrer

SBN-Adfahrer